Demystifying Stock Photo Sizes for Social Media

Stock photo sizes for any social media post

HTBphotos fall foliage series available on Dreamstime

I love the brilliant colors of autumn!

Add some fall colors to your social media projects with HTBphotos ‘Fall Foliage‘ Series by John and Katharina Notarianni, available on Dreamstime.

HTBphotos fall foliage series available on Dreamstime
HTBphotos ‘Fall Foliage’ by John and Katharina Notarianni has been cropped and resized to 1200×1200 pixels for social media purposes.

Stock photo sizes for any social media post

Graphics, photos, and other visuals are a necessity when posting content on social media!

And with copyright concerns, it is best to either take photos with your cell phone, digital camera or even your iPad, or leverage the many reputable stock photography sources like Dreamstime, or design services like Canva. There are even high quality free stock photo sites like Unsplash.

The question is, now that you have the perfect image for your social media post, what size image displays correctly across multiple platforms? Is that even possible? Yes!

Keep It Simple Strategy

Square images are ideal for Facebook and Instagram posts. Square format also works well for LinkedIn posts – and can work for Twitter.

Easy 1:1 ratio (square)

Instagram and Facebook photos: 1200 x 1200 pixels

Pinterest Pins (repurpose from Instagram)

All profile pictures* (allows cropping to circle format): 500 x 500

YouTube channel icon*: 800 x 800

Best size for link posts

As you can see the featured image at the top of this post also from HTBphotos ‘Fall Foliage’ Series, has been resized to 1200×630 pixels which work perfectly for WordPress blog posts as well as for several popular social media platforms that have a similar size requirement: Facebook, Twitter and LinkedIn.

For specifics on all popular social media platforms, I recommend taking time to review Louise Myers’ Social Media Cheat Sheet.

Get noticed with a Video Cover

Facebook: Tell More of Your Story

Instead of a cover photo, now you can use a video. It can be 20-90 seconds and should be at least 820 x 312 pixels.

Louise Myers, Visual Social Media

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